Schick Dry Shaver, Inc came to life in 1930, making his innovation widely accessible to men around the country. He sold his assets for capital to continue growing and innovating. By 1927, Schick had functional prototypes and enough public interest to take the product to market. Schick worked from his old design, transforming the idea into a more compact razor that plugged directly into the wall. This outcome inspired Shick to take the concept even further, returning to his original idea of a dry electric razor. The Magazine Repeating Razor became a small-scale success. Schick debuted the Magazine Repeating Razor to the market in 1925, and men were interested. He called his the Magazine Repeating Razor, effectively turning shaving into a weapon. He envisioned a magazine clip for an electric razor, where blades were stocked and automatically dispensed. This time, Schick was inspired by repeating weapons. He used this experience to draft up his second razor innovation design attempt. Schick’s military experience, particularly observations he made of weaponry, broadened his horizons. Schick went off to serve the country in World War I, pausing his idea until he returned from service. It inspired him to find a way to make the concept more palatable to the average consumer, at least to the extent where manufacturers would be willing to create functional prototypes of his design. Schick was undeterred by the public reception of his first concept. It seemed to make shaving more of a hassle, which would be more of a complication than an innovation. This first iteration was deemed large and unwieldy by the manufacturers he shopped the concept to.
His first vision was of a razor powered by a motor the size of a softball, with the head of the razor directed and driven by a special cable. This injury made the task of shaving substantially more difficult for Schick, and is what ultimately got the gears turning on his idea for a new invention. On an adventure to explore for gold that took him through northern Alaska and British Columbia, Canada, Schick suffered an injury. It was conceptualized as early as 1910, and the man who envisioned it spent 20 years from idea to patent bringing the electric razor to market.Ĭolonel Jacob Schick (yes, that Schick) is responsible for giving the world the electric razor. Of course it’s been upgraded, improved, and reimagined over the course of decades, but the original gained traction in the 1930’s as a better way to shave. The electric razor may seem like a modern innovation, but this creation is nearly a century old. Even toothbrushes aren’t as simple as they used to be. What you may not realize is that people have been loyal to their electric razors for about a hundred years.Īlmost everything we use is rechargeable or plugged into a wall.
Electric razors are easy to take for granted as a part of our daily routines. We tend to take technology for granted in our everyday lives.
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